Nearly everyone has experienced or is currently experiencing pains and fears as more shootings, acts of violence, sexual assaults, child abuse cases, suicides, and numerous other incidents and tragedies continue to occur. Are you tired of it? Have you had enough?

Sadly, most incidents and tragedies are increasing rather than decreasing in numbers, which is creating more pain, more fear, and more stress for leadership, employees, students, families, and community members.


Now COVID-19 stressors have added even more pain and fear. What can be done?

Perhaps a better question is, what can be done right now to help reduce and prevent the pains, fears, and stressors in schools, organizations, and communities in the future?

This is where Big Data comes in.


Big Data is the process of using extremely large data sets and analyzing the data to reveal patterns, trends, and associations, especially those relating to human behavior and human actions. Awareity decided to combine Big Data and the research we have been conducting since 2001 to better understand what needed to be done and what could be done right now.

To take meaningful actions now, we needed to uncover why increasing numbers of incidents and tragedies are NOT being prevented. Big Data reveals the most common reason prevention fails is a failure to connect the dots.

You probably remember hearing how they “failed to connect the dots” after the 9-11 Attacks, Virginia Tech Massacre, Sandy Hook Massacre, The Pulse Massacre, Parkland Massacre, and hundreds of other shootings, acts of violence, hate crimes, sexual assaults, and suicides too. You have more than likely experienced your own failed to connect the dots in your organization and community too.

Big Data revealed similar patterns also existed in the official post-incident assessment reports that cited failure to connect the dots as one of the main findings and top recommendations.

Big Data reveals key patterns, trends, and associations, but we needed to go deeper into the data to understand WHY so many organizations, governments, and communities failed to connect the dots.


Big Data reveals there are 6 Stages of Preventing, but patterns and trends expose how most schools, organizations, and communities are NOT implementing and NOT achieving ALL 6 Stages of Preventing.

A deeper dive into the Big Data exposes common gaps, silos, and disconnects as key reasons why organizations, governments, and communities failed to connect the dots, failed to achieve all 6 Stages of Preventing, and failed to prevent preventable incidents and tragedies.

For years, most leaders have followed the same conventional playbook and focused on three primary areas:

Awareness – assorted trainings (online, in-person, self-paced, etc.), sharing guidelines and templates, creating policies, conducting drills, conducting awareness tests (phishing tests, social engineering tests, etc.), creating new laws, etc.

Incident Reporting – adding more and more incident reporting options such as Crime Stoppers, Hotlines, See Something Say Something, Safe2Tell (and other state-wide Safe-lines), Text Lines, Chat Lines, Apps, etc.

Threat Assessment Teams – Threat Assessment Teams (TAT) have been in place for years with government agencies (FBI, CIA, DOJ, etc.), military bases, universities, schools, organizations, and communities. Sadly, even the best Threat Assessment Teams in federal agencies, Fort Hood, Navy Yard, Pensacola, Pearl Harbor, San Bernardino, and hundreds of other examples where TATs failed to connect the dots and failed to prevent preventable tragedies.

Big Data, as well as increasing numbers of shootings, violence, abuse, and suicides, clearly and overwhelmingly reveals awareness, incident reporting options, and threat assessment teams are NOT enough.


As you can see, the 6 Stages of Preventing include Individual-level Awareness, Collecting the Dots, and Assessing the Dots followed by Connecting the Dots, Intervention/Monitoring, and Prevention stages.

As stated previously, Big Data, leaders, and post-incident analysis reports point to failures to connect the dots as one of the most common reasons for failures in preventing incidents and tragedies.

In the big picture, this makes sense because most organizations, government agencies, and communities have only invested in the first 3 Stages of Preventing – Awareness, Collecting the Dots, and Assessing the Dots… but not Connecting the Dots, Intervening/Monitoring, and Preventing.

Awareity has done the homework and created proven solutions that can help you, your school, your organization, and your community to prevent more incidents and tragedies RIGHT NOW. All you need to do is take the first step, contact Awareity RIGHT NOW, RIGHT HERE.


Awareity will help you eliminate pains, fears, and stressors and make sure you have ALL 6 Stages of Prevention in place and help you connect the dots more effectively, and successfully.

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