The good news is that Social Networking is experiencing explosive growth.
The bad news is that Social Networking is experiencing explosive growth.
According to the third annual Deloitte LLP Ethics & Workplace survey, organizational leaders have some decisions to make when it comes to employee beliefs and management beliefs regarding online Social Networking.
- 60% of business executives believe they have the right to know how employees portray themselves and their organizations in online social networks
- 53% of employees disagree and say their social networking pages are not an employer’s concern
- 63% of younger employees (age 18-34) say employers have no business monitoring their online activity
So where does your organization stand?
The good news is that employees seem to understand that there are risks to using online social networks as 74% of respondents believe they make it easier to damage a company’s reputation.
The bad news is employees continue to use online social networks and continue to post personal videos, pictures, experiences, thoughts and observations that can lead to ethical and unwanted consequences for employees as well as their employers.
The survey showed that only 17% of executives say they have a program in place to monitor and mitigate possible reputational risks related to employee use of social networks and 49% of employees indicate defined guidelines will not change their behavior online.
So…the good news is there is room for improvement…the bad news is most organizations are not monitoring social networking lessons learned and not implementing a program to build a solid culture that encourages employees to behave ethically and helps employees understand their critical role in reputational risk management.
What are your plans for an ethics and reputation risk management program?